WE ARE:

“We are a DJ collective that “broadcasts” on the Internet the only digital musical radio created without artificial intelligence or algorithms.

SOOMBA ARE:

We are a digital musical radio with a soul, created by humans. That’s why we get the music right, and we can keep it varied and sometimes surprising.”

VISION:

Digital radio early adopters and laggards are increasingly appreciating digital radio ubiquity and portability but abhor being alienated by an algorithm (sometimes commercially rigged) that leads to repetition. They are also getting tired of creating playlists. MISSION: We make it easy for our listeners to discover and celebrate music 
 through musical radio on the Internet.